Professional Diploma in Digital Products Management

Welcome to the Professional Diploma in Digital Products Management

Online Option

The online option for this course is self-paced, allowing you to start and finish at any time throughout the year.

About MTF Institute

This course is provided by the MTF Institute of Management, Technology, and Finance, a global educational and research institution headquartered in Lisbon, Portugal. MTF focuses on hybrid (on-campus and online) education in areas such as:

• Business & Administration
• Science & Technology
• Banking & Finance

R&D Center

MTF’s R&D center is dedicated to research activities in cutting-edge fields including:

• Artificial Intelligence
• Machine Learning
• Data Science
• Big Data
• WEB3
• Blockchain
• Cryptocurrency & Digital Assets
• Metaverses
• Digital Transformation
• Fintech
• Electronic Commerce
• Internet of Things

Partnerships and Global Presence

MTF is an official partner of IBM, Intel, and Microsoft, and a member of the Portuguese Chamber of Commerce and Industry. With a presence in 208 countries, MTF has been chosen by over 380,000 students worldwide.

Short Description

This course provides a 360-degree overview of the knowledge areas required for a Product Owner. It is designed for owners and managers of digital products, services, and platforms, as well as leaders in service, finance, and fintech industries. The course is also suitable for anyone looking to build a career in fintech and digital business.

Course Content

Here’s an overview of what you’ll learn:

I. Role and Mission of a Product & Service Owner

• Understand the role examples from retail banking and digital business.
• Differentiate between Product Manager and Product Owner roles.
• Explore the mission and forces impacting the Product Owner’s role.

II. Product / Service Management

• Define the vision and manage the product backlog.
• Prioritize needs and oversee development stages.
• Anticipate client needs and act as the primary liaison.
• Evaluate product progress at each iteration.

III. Business and PnL Analysis

• Learn about business-related questions and practical examples.

IV. Market Analysis & Customer Development

• Introduction to Market Analysis and Customer Development.
• Competitive Analysis.
• MVP, Concierge / Wizard of OZ approaches usage.
• Purposes of Market Analysis and Custdev in digital business.

V. Vision and Roadmap

• Understand how to define the vision and create a roadmap.

VI. Interactive Part & Capstone (Optional)

• Engage in interactive sessions and optionally complete a capstone project.

Considered Areas

The course covers various business topics, including:

• Product Owner Role Examples: From retail banking and digital business.
• Market Analysis Tools: Basic tools for market and client feedback analysis.
• Digital Channels Building: Practical examples from digital business.
• Case Studies: Examples from consumer lending, mortgage, and other product lines of retail business, as well as leading worldwide banks.

Course Author

The course is authored by Igor Dmitriev, a Professor at The Retail Banking School and an expert in Digital Business and Retail Banking.

Education

• MBA, The Boston University, USA
• Master of Science in Engineering (Technical) Management, The State University of New York at Buffalo, USA
• Master of Science in Informatics and Economics, The Saint-Petersburg State University of Finance and Economics
• Six Sigma Black Belt

Experience

• Over 15 years of experience in banking, over 12 years in fintech and digital business.
• Successful track record as a manager and entrepreneur.
• Experience at roles such as CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
• Worked with worldwide banking groups like Societe Generale and Raiffeisenbank.

Linked Topics

This course is connected to several key areas:

• Business Fundamentals
• Marketing Fundamentals
• Agile
• SCRUM
• Project Management
• Marketing & Business Strategy
• Online and Digital Business
• Leadership
• Digital Transformations / Strategy
• Product Management
• Product Development
• Strategic Planning & Execution
• Stakeholder Communication
• Solution Ideation & Implementation
• Continuous Process Improvement
• Budget & Resource Management
• Technical Leadership & Development
• Regulatory Compliance
• Business Process Development
• Non-Technical Product Management

Who This Course Is For

This course is ideal for:

• Owners and Managers of Digital Products, Services, and Platforms
• Leaders in Service, Finance, and Fintech Industries
• **Anyone Looking to Build a Career in Fintech and Digital