Curriculum
Management skills training: the business acronym essentials
Section 1: Introduction
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Section 2: Acronyms for analysis
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SWOT - strengths, weaknesses, opportunities and threats
27min -
TOWS - threats, opportunities, weaknesses and strengths
7 min
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SWOT vs TOWS
7 min
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BMC - business model canvas
43min
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PESTLE - politics, economy, social, technology, legal and environment
7 min
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CATWOE - customers, actors, transformation, worldview, owners and environment
2min
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TBPM - Task-based process mining
3min
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BME - business model essence
4min
Section 3: Acronyms for planning
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Section 4: Acronyms for sales and marketing
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BANT - budget, authority, need and timeline
7 min
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AIDA - awareness, interest, desire and action
8min
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STP - segmentation, targeting and positioning
6min
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QFD - quality function deployment
7 min
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BCG - Boston Consulting Group matrix
10min
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SPIN - situation, problem, implication, need-payoff
4min
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NEAT - needs, economic impact, access to authority and timeline
3min
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CHAMP - challenges, authority, money and prioritization
4min
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The DIQ framework - data, insight, action
7 min
Section 5: Acronyms for operations
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Section 6: Acronyms for people management
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Video lesson