Curriculum
Course:
Market Research | Quantitative and Quali...
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Curriculum
Market Research | Quantitative and Qualitative Methods
Section 1: Introduction
0/2
Course Introduction
6min
Preview
Guidelines for making best out of this course
6min
Section 2: Opening Case Study
0/9
Overview of the case study: Video
6min
Finding the projected peak demand for the hospital services: Video
11min
Finding the demographic divide of the visiting patients: Video
2min
5 years projected number of patients likely to visit the hospital: Video
5min
Finding the projected payment channels for the revenue coming in: Video
4min
Finding out the various resources required to meet the patients demand: Video
5min
Identifying top equipment required and their costs: Video
5min
Finding the required quantities of the equipment required: Video
3min
Complimentary Book and Your Contribution to the Course and Learning
2min
Section 3: Module 1: Quantitative Research
0/10
Module 1 Overview
3min
The Key Concepts
5min
Research Methodologies: Cross Sectional Studies
5min
Research Methodologies: Longitudinal Studies
7 min
Research Methodologies: Experimental Studies
6min
Quantitative data analysis techniques
8min
Quantitative Data Analysis Techniques: Applications and Examples
7 min
Challenges and limitations of quantitative research: Video
6min
About regression analysis
2min
About clustering, association rules, and decision trees
1min
Section 4: Module 2: Qualitative Analysis
0/9
Key Concepts and Methodologies
7 min
Data Collection Techniques
3min
Example cum case study : An Introduction
3min
Example cum case study : Using IT tools to carry out content analysis
6min
Capturing the tweet post for content analysis using IT tools
9min
Checking and preparing the data for coding
8min
Coding the data
9min
Getting Insights
9min
Module 2 takeaways
1min
Section 5: Closing Case Study
0/4
Overview and background
3min
Methodology Employed
4min
Data Analysis, Findings & Implications
4min
Conclusion
2min
Section 6: Concluding remarks
0/2
Concluding remarks
8min
Last words on the course
2min
Video lesson
Course Introduction
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