Curriculum
Course:
Professional Certificate in Marketing an...
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Curriculum
Professional Certificate in Marketing and Advertising
Section 1: Introduction
0/2
Onboarding to learning process
3min
Preview
Welcome to MTF
1min
Section 2: Marketing Management
0/8
Intro to Marketing Management
10min
Principles of marketing management effectiveness
14min
Target market analysis
21 min
Segmentation and positioning
15min
Development of a marketing package
11min
Pricing
12min
Distribution and promotion
13min
Management and Control
9min
Section 3: Advertising Management
0/7
Introduction
13min
Advertising Strategy
16min
Advertising Budget
17min
Evaluation of the Effectiveness
14min
Media Planning
16min
Advertising Models
15min
Advertising Agencies
12min
Section 5: Interactive Part, Next Steps and Answers to Questions
0/3
Interactive Part
1min
Congratulations with course finishing
1min
Bonus Section: Next Steps
1min
Video lesson
Onboarding to learning process
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